About the campaign
Our current kitchen is on the second floor of a historic building and it doubles as a retail space during the afternoon. As a make-shift retail location, it is difficult to find and we often joke by calling it "an adventure" to climb stairs and travel down dark hallways to our door. We think we lose a lot of potential customers in the process. But despite being difficult to find, 85% of our sales are retail sales from walk-in customers. We’re out of room! This is where our business is growing fastest, so it’s where we’d like to invest to improve the experience and meet more people.
A visible storefront location will attract more potential customers to our conversational and discovery-style retail chocolate experience.
We chose the slogan "every flavor tells a story" because it conveyed that flavors are complex and dynamic, and conversations about flavors and ingredients are often fulfilling and fun. That meaning has changed for us. We think of our slogan now as more what we experience in the shop every day: a customer tastes something interesting and it inspires them to tell us a story. Our retail goal is to inspire customers to share stories with us because they are discovering a delightful new flavor and because they feel like a welcomed guest in our shop. We think these kind of shop experiences make a neighborhood memorable and desirable. Our shop will be a place you can bring guests from out of town to experience something unique to Seattle.
We think the customer response to our style of conversation and discovery of flavors through chocolate will benefit greatly by having a dedicated retail space. Moving this experience to a visible street-level location will make the neighborhood all that more interactive and delightful.
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