About the campaign
Verde & Co. is growing! Our sales have more than tripled from 2014 to 2015, and we are full steam ahead with our retail build out within 400 Fairview. As we speed along towards our February opening, some unforeseen construction costs have eaten into our start-up operating budget. Up to this point we have funded this expansion through personal credit but the interest expense on this debt is prohibitively expensive and old school banks have shown little interest helping a small business like Verde refinance. This community loan would allow us to add final touches to the shop AND support our growth as we bring on additional staff and continue to purchase more of the most amazing local seasonal product in the Pacific Northwest.
Our goal is to create a thriving business that will enable us to offer career positions for floral designers that include a living wage and hopefully benefits down the road. Being the FIRST and ONLY flower shop in ever-expanding South Lake Union offers us a unique opportunity to reach new customers and expand our corporate client base. We have the added benefit of a fantastic shared event space and plan to offer a wide array of floral classes taught by our team and by guest designers from around the country. A large part of our growth plan involves going beyond daily florals into education and shared floral experiences.
We invite you to participate in our fundraising campaign – this is not a donation, it's a loan, and it's super easy. Buy a Square for any amount from $50 to $2,000. These funds are used to help us with the build out of our brick and mortar, and then we will pay you back over the next three years. With your help, we'll be able to open our new shop and achieve our goal of keeping Verde & Co. on sound financial footing.
Since we began this journey we've been fortunate to have so many of our friends help us along the way – hosting pop-ups, carrying flower buckets or just lending an ear when we needed to talk. By joining us in this next phase of growth, Verde & Co.'s success will continue to be shared across the community.
And please, stop by the shop to say "hi," we would love to thank you in person. You'll probably leave with a flower or two as a small token of our endless appreciation.
To find out more about Verde & Co., visit our website verdeseattle.com, check us out on Facebook and follow our Instagram.
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